In 2012, Gatorade did something different. They released a new slogan called “Win From Within” under the agency TBWA/Chiat/Day, USA. This bold move not only shifted the brand’s perceived image, but also the insight behind the product itself.

Gatorade, known worldwide as a champion in the sports drinks category, has always put the super athlete at the forefront of their campaigns. Endorsers included names like basketball legend Michael Jordan, football star Peyton Manning, golf big shot Tiger Woods (prior to the Tigergate scandal), to list some. Add these sports personalities to commercials entitled “Be Like Mike” (1991), “Manning the Field” (19), and “Eye of the Tiger” (Early 00’s), and you come out with the premium sports drink of super athletes. But with just three new words, Gatorade changed all of that.

Gatorade and the Spirit

 When I think of the power of the Holy Spirit, I am reminded of the insight behind “Win From Within”. This slogan brought the brand to a whole new direction when looking at the product. It wasn’t just about changing their campaigns or endorsers, Gatorade took a different spin on who Gatorade stood for.

With the new slogan, the super athletes weren’t the only ones being featured. Different kinds of athletes started popping up on their commercials from then on. Even the professional athletes themselves were shown in a different light. Suddenly you’d see Michael Jordan looking like he was down with the flu in the middle of the game.

These elements pointed to Gatorade’s new message: it wasn’t about the expensive apparel or superstar moves that made the athlete, but the great power found and developed within them. This same concept applies to the Holy Spirit.

 Power in You

The Holy Spirit is the same spirit that resides in every Christian. Its power is the same for everybody; the problem is that most Christians don’t believe, let alone, use it. Even worse, they believe that the Holy Spirit works only for those “super Christians” who preach in the pulpit, lead worship, or raise tens, if not hundreds, of disciples. If this is the way you think, it’s probably the same reason why you haven’t seen any action from the Holy Spirit yet.

The truth is that there is no such thing as a super Christian. It’s either you’re Christian or not. And if you are a Christian, then the Holy Spirit resides in you because the Great Commission applies to you. It’s in your spiritual make-up. You just can’t stop it from being a part of your purpose.

It applies to you for two reasons. These reasons do not include how great your people skills are. Or how great of a speaker you are. Or how well you were educated. Or how popular you are.

The reasons why the great commissions apply to you is because Christ bought you with a price (1 Corinthians 6: 19-20), and left you with the power of the Holy Spirit (Acts 1: 8). And because of that, you can fulfill the great commission.

The question is, how have you worked with the Holy Spirit? Or for some of us, have you even worked with Him?

Like Dynamite

“Dunamis” is the term they use when referring to the power of the Holy Spirit. The word means strength, power, ability, and dare I say, a combination of all three. Perhaps you may be more familiar with it’s modern counterpart, dynamite.

This is what makes the Holy Spirit much better than any sports drink. While our bodies may tire, and abilities may be limited, the Holy Spirit knows no limits because it is the power of God in us.

We need the Holy Spirit. There is no other way to fulfill the great commission without the Holy Spirit, because Christianity’s definition of ‘win’ is impossible to do. A ‘win’ isn’t just about engaging as much people as we can, the ‘win’ Christianity’s talk about is bringing dead souls back to life through the Gospel of Christ.

Imagine that, bringing the dead back to life. Only the Gospel can do that. And only the power of the Holy Spirit in us can make the impossible, possible.

Not Just for the Supers

The release of “Win From Within” took a different spin to the brand’s image. Now, they weren’t just featuring super athletes, but athletes from different walks of life—an American gymnast who makes a comeback after a spine injury, a Samoan high school football player who works for a scholarship, and a softball player who was born with one hand. Gatorade wasn’t anymore just about the athlete with the best moves and most expensive apparel, but for every individual with the love for the game.

This is the same thing with evangelism. It was never meant just for those who stand on the pulpits, stage, crowds, but for all who sit at the pews, their social circles, and in office desks. It was never meant for the well versed, the great speakers, or the most educated. Evangelism is a calling given to every Christian, the moment they were buried and raised with Christ.

The Great Yes

God wants to use every Christian, and it start with a yes. It just takes one wholehearted yes to be used by God. But other than a “yes”, we need to wait also on the Holy Spirit to guide us and prompt us, as we go and make disciples. Because we aren’t competing against flesh and blood, but against the principalities of this world (Ephesians 6:12).

But we can believe in our win, because it happened to us. We received Jesus Christ because of the power of the holy spirit in the person who reached out to us. We can believe it because of the power of the Holy Spirit in us. Lastly, we can believe it because we’ve already won through Jesus’ finished work on the cross.

We all have the Holy Spirit in us. The same Spirit during the apostle’s time is the same spirit of that person who first preached the Gospel to us, and the same spirit we have in us today.

It is power of the Holy Spirit is what allows us to win from within. To do the same work as the apostles did, if not even greater. This was Jesus’ promise to us.

“Truly, truly, I say to you, whoever believes in me will also do the works that I do; and greater works than these will he do, because I am going to the Father.”

John 14: 12